Do you struggle to balance the aspirations of your organization with the realities of its resources? Do you dream of exponential change but can’t imagine how you will achieve it? For many years, San Diego Zoo Wildlife Alliance (formerly known as San Diego Zoo Global) wrestled with its purpose—until it implemented a new breed of strategic plan known as The Call.

This breakthrough book details how San Diego Zoo Wildlife Alliance transformed itself from an entity known primarily for its excellence in managed animal and plant care to a conservation organization focused on leading the fight against extinction. The Call also provides engaging stories and time-tested advice for leaders in any field who want to deliver on their organization’s mission. This book will change the way you look at strategic planning and inspire you to create your own transformation.

Pages: 232
Dimensions: 6 x 9 inches